TOGETHER WE GROW.
lululemon
There’s a thing we humans do that only happens when we’re together. An energy, a magic, a “je ne sais quoi” that only emerges via community.
This World Mental Health Day, we’re here to celebrate that magic through globally common behaviors, actions, and general wierdness that only come out when we’re moving together.
Because whether we realize it or not, that “woohoo-ing” thing, that high-fiving thing, that grunting thing, that face pulling thing, that... joy thing that comes out of us?
That’s a physical manifestation of our inner growth thing.
There’s a thing we humans do that only happens when we’re together. An energy, a magic, a “je ne sais quoi” that only emerges via community.
This World Mental Health Day, we’re here to celebrate that magic through globally common behaviors, actions, and general wierdness that only come out when we’re moving together.
Because whether we realize it or not, that “woohoo-ing” thing, that high-fiving thing, that grunting thing, that face pulling thing, that... joy thing that comes out of us?
That’s a physical manifestation of our inner growth thing.
ROLE: DESIGNER
EXECTIVE CREATIVE DIRECTOR: BETSY DECKER
CREATIVE DIRECTOR: JOHN CROSS
ASSOCIATE CREATIVE DIRECTOR: PAZ MOLINA
ASSOCIATE DESIGN DIRECTOR: ERIC KU
SENIOR DESIGNER: KRIS CAI
SENIOR COPYWRITER: LORENA SALDAÑA
ART DIRECTOR: SAMI LADOUCEUR
DIRECTOR: MOLLIE MILLS
PHOTOGRAPHER: RONAN GALLAGHER
KEY TALENT: EMMANUEL ACHO, KENDALL TOOLE
