SHAI GILGEOUS-ALEXANDER
Converse
Introducing NBA All-Star Shai Gilgeous-Alexander of the Oklahoma City Thunder as the new creative director of Converse Basketball and the continuation of his partnership with Converse.
The goal was to create hype and anticipation around the partnership, to tease the eventual launch of Shai’s first signature shoe, and to act as the first step in a longer journey to uncover Shai’s personal brand and stories with Converse.
Introducing NBA All-Star Shai Gilgeous-Alexander of the Oklahoma City Thunder as the new creative director of Converse Basketball and the continuation of his partnership with Converse.
The goal was to create hype and anticipation around the partnership, to tease the eventual launch of Shai’s first signature shoe, and to act as the first step in a longer journey to uncover Shai’s personal brand and stories with Converse.
2024
ART DIRECTION • SOCIAL
ROLE: DESIGNER
GLOBAL CCO: SHU HUNG
DESIGN DIRECTOR: FELIPE YAMAOKA
SENIOR DESIGNER: PAULO RAFAEL
SENIOR COPYWRITER: ALEXIS JUSTMAN
DIRECTOR & PHOTOGRAPHER: THEO SKUDRA
KEY TALENT: SHAI GILGEOUS-ALEXANDER
ART DIRECTION • SOCIAL
ROLE: DESIGNER
GLOBAL CCO: SHU HUNG
DESIGN DIRECTOR: FELIPE YAMAOKA
SENIOR DESIGNER: PAULO RAFAEL
SENIOR COPYWRITER: ALEXIS JUSTMAN
DIRECTOR & PHOTOGRAPHER: THEO SKUDRA
KEY TALENT: SHAI GILGEOUS-ALEXANDER
